According to the International Trademark Association (INTA) and the International Chamber of Commerce, the global economic value of counterfeiting and piracy is estimated to reach $2.3 trillion by 2022. What you need is a traceable, identifiable, authenticable technology in products to protect your brand and customers.
Guard Your Brand
Dual-layer anti-counterfeiting solution
SWISSE is an Australian vitamin and supplement company. We applied dual layer QR code labels for end-users to check the information and authenticity of products. The QR codes on the top and hidden layer of the labels are unique. This gives each product an identity which can be used to authenticate, track & trace and even engage customers in marketing programmes.
SWISSE is well-known for their high quality supplement. It suffered from serious counterfeit issue and parallel import, especially when they gained popularity in China. Pharmacies in Hong Kong are already selling SWISSE products way before they even entered the market. This affect their profits and strategies when they officially launch in Hong Kong and China.
Dual-layer QR code Label
SWISSE needs a solution that offers a quick and easy way for customers to authenticate products and fight against parallel import. Beluga cooperated with the world-class solution provider with more than 15 years of experience in security management. The dual-layer QR code label designed for SWISSE perfectly addresses the challenges they were facing.
With this label, customers can simply use their mobile devices to identify the authenticity of the products. Furthermore, the system can capture all scanning activities, including the device, time and location to detect suspicious activities. The big data collected helps you make better decisions.