SUNTORY

Promotional Campaign for Premium Malt's Fest

Japan’s top beverage company, Suntory started the campaign of introducing the new Beer Server at the Premium Malt’s Fest.
Bridging Book displays were placed next to the Beer Servers as a promotional tool in 10 major cities in Japan. The display introduced the Beer Server to the audiences and showed more information regarding the campaign. This innovative concept successfully raised awareness among audiences.

 

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